Logistics · Regional LTL & cross-dock
A mid-market carrier fused TMS stops, live traffic, and dock appointment APIs into a dynamic sequencing layer—drivers got turn-by-turn that respected HOS, while planners saw which lanes leaked margin every morning.
Who: Regional LTL network (anonymized) — 340 power units, 19 terminals.
Problem: Static routes aged by lunch; dispatchers patched with phone calls; fuel spiked whenever a bridge closed.
What we shipped: Continuous VRP-style re-optimization windows, driver tablet deltas every 15 minutes, and exception playbooks when docks slipped.
Drivers distrusted “black box” routing after a failed pilot three years earlier. Transparency and rollback were non-negotiable.
We shadowed dispatch for six weeks, mirrored their heuristics in software, then beat them on held-out Fridays before any cutover.
Replayed 11 months of TMS history; found 7 systematic detour patterns.
Human dispatch vs. model side-by-side scorecards.
Rollback switch always one tap away for terminal managers.
Dock APIs added for top 40 shippers by volume.
“Drivers stopped arguing with dispatch when the map showed the same math they were already doing in their heads—just faster.”
— VP Network Operations, anonymized carrier
Representative scenario for marketing purposes. Savings depend on network topology, union rules, and equipment mix.